In 2012, together with Grant McCracken (MIT’s Convergence Culture Consortium & Harvard Business School) and Thomas Zoëga Ramsøy (Copehagen Business School) and Canvas8 (a London-based behavioural insights agency), we designed Weber Shandwick‘s Science of Engagement report. We established 10 principles and 19 elements of engagement to root engagement in science, not fiction
Here, Adam Mack, chief strategy officer EMEA at Weber Shandwick and Nick Morris, founder and CEO of Canvas8, speak about the report with featurings by Grant, Thomas and I:
Click here to download the report in full.
Weber Shandwick® – All Rights reserved 2012
revisiting the obvious 