paper: behavioral finance

Many of the decisions we make every day in our jobs are related to things that we are used to Continue reading →

designed to move campaign & report

Design to Move report (download here) “The world has stopped moving! Just a few generations ago, physical activity was an Continue reading →

engagement: Global Agency of the Year Award

The Holmes Report acknowledged the key role of our work on the Science of engagement on Weber Shandwick receiving the Continue reading →

report: science of engagement

In 2012, together with Grant McCracken (MIT’s Convergence Culture Consortium & Harvard Business School) and Thomas Zoëga Ramsøy (Copehagen Business Continue reading →

sustainable consumption with Vivienne Westwood

In December 2011, Jose Manuel Barroso, President of the European Commission, invited me to join the incredible list of speakers Continue reading →

nudge & beyond @ the British Academy

On June 14, 2012, I had the honor to be invited to be an invited speaker at the prestigious British Continue reading →

TEDx talk: dealing with the O.B.V.I.O.U.S.

One of the hardest thing to do as a strategist is to convince people that what they consider obvious needs Continue reading →