paper: behavioral finance

Many of the decisions we make every day in our jobs are related to things that we are used to dealing with. but even if we have no idea about Continue reading →

designed to move campaign & report

Design to Move report (download here) “The world has stopped moving! Just a few generations ago, physical activity was an integral part of daily life. In the name of progress, Continue reading →

engagement: Global Agency of the Year Award

The Holmes Report acknowledged the key role of our work on the Science of engagement on Weber Shandwick receiving the Global Agency of the Year Award. “The firm produced perhaps Continue reading →

report: science of engagement

In 2012, together with Grant McCracken (MIT’s Convergence Culture Consortium & Harvard Business School) and Thomas Zoëga Ramsøy (Copehagen Business School) and Canvas8 (a London-based behavioural insights agency), we designed  Continue reading →

sustainable consumption with Vivienne Westwood

In December 2011, Jose Manuel Barroso, President of the European Commission, invited me to join the incredible list of speakers at the First Innovation Convention. I had the pleasure to Continue reading →

nudge & beyond @ the British Academy

On June 14, 2012, I had the honor to be invited to be an invited speaker at the prestigious British Academy for the Nudge and Beyond: Behavioural Science, Policy and Continue reading →

TEDx talk: dealing with the O.B.V.I.O.U.S.

One of the hardest thing to do as a strategist is to convince people that what they consider obvious needs to be revisited. This is the theme I chose for Continue reading →

radio ITW: ABC’s Life Matters

An interview I gave to Life Matters a science show hosted by Richard Aedy and broadcasted internationally by ABC radio. We talked about the hopes and limitations of using neuroscience Continue reading →